Innovate or Evaporate

Most emerging companies depend on the vision of their founding members to design and launch first products. Those that make it to product revenue are often as lucky as they are good. Product innovation is too critical to be left to chance. Every successful company employs some form of a rigorous process product development that its employees understand and use.

This talk discusses the role of new product development in a company's growth. It reviews the factors most common for both success and failure, and outlines an approach used by more than half the companies of the world.

Length: 1 to 2 hours